Snapchat is a mobile-first platform that is popular with younger audiences. It can be a powerful way to increase brand awareness and reach new, vital audiences. It also offers a variety of ad formats and campaign strategies designed around key business goals and objectives.

The first step in launching Snapchat Ads is creating an account in Snapchat Ads Manager. Once you’ve set up your account, you’ll be prompted to choose between Instant Create and Advanced Create. Instant Create is a quick-set-up solution for advertisers who want to create a single ad (Single Image or Video). It typically takes just a few minutes from start to finish, enabling you to reach your target audience on the platform with minimal effort.

Snap to It: Leveraging Snapchat Ads

On the other hand, Advanced Create is a more flexible ad creation tool that allows you to create a campaign that includes multiple ads of various formats and sizes. It also gives you the option to include a Snap pixel on your website, which can be used for future retargeting campaigns.

Upon selecting Advanced Create, you’ll need to select your Snapchat Advertising goal. Snapchat ads can be optimized for a variety of actions, with options ranging from video views to app downloads and more. Snapchat offers the option of running Automatic Placement, which considers your goals and optimizes your ads to deliver them to people most likely to take action.

Next, you’ll need to upload your creative. Snapchat recommends using high-quality images or videos that are at least 1080 pixels wide to ensure they display properly. For videos, make sure the content fits within the maximum length of 20 seconds to avoid cutting off important elements.