If you’re not a sports fan, you might find it hard to understand why people are so obsessed with a bunch of strangers in a stadium putting their physical well-being through brutally structured and artificial circumstances. It’s not a coincidence that some fans are moved to (often irrational) elation or despair at the flick of a ball or a kick. The human desire to gather with others of similar affiliation and passion, to engage in what is sometimes interpreted as symbolic warfare against groups from other cities, schools or nations, is just one part of the appeal. Another is the spotlight that is placed on individual performance in a highly structured, competitive situation; the fact that one individual can turn the entire audience into a chorus of triumph or (more likely) inconsolable despair. Go here สมัครเล่นเกมส์สล็อตที่ ทางเข้ายูฟ่าเบท

Understanding the Fan Experience

As shown in the figure below, tickets and merchandise rank very high relative to other elements of the fan experience. However, they are table stakes in the sense that they are necessary but not sufficient by themselves to deliver a cohesive and satisfying fan experience. In order to do so, teams must prioritize building a robust understanding of their fans and the data they generate around their interests, preferences and needs.

It’s no longer enough to have a ticket and watch the game in person, or even to sit at home and watch it on TV. Fans want access to their team on their terms, whether that’s live streaming a game they missed or taking a virtual tour of the stadium before kick-off. Fortunately, technology provides the tools for teams to meet these demands and even go a step further in the future.