By tracking calls coming into your web based ad channel, you can also determine which adverts are creating the most interest for your site visitors. Call tracking numbers can help you decide what content to include in each ad and track exactly which clicks are being converted into leads. With this information, you can make adjustments to your ad content or ad positioning to draw in more visitors and convert those visitors into leads. You can even locate a specific visitor and use that visitor’s data to create targeted marketing campaigns around that visitor. The data gathered from your call tracking numbers will enable you to make the necessary changes to improve your overall online presence.

Online Call Tracking For Your Mobile Marketing Campaigns

If you have been using traditional offline advertising methods, like yellow pages or newspaper ads, you may find that these methods are too time consuming and too expensive. If your marketing campaign is new and your target market is very specific, it can be difficult to determine where you should focus your attention. This is where online call tracking services come into play. You can now utilize caller stats from your web host and measure the performance of your ads. Measure the number of calls made from your specific ads, or add a call tracking number to your website by adding dynamic number insertions to your site. Place a special static call tracking number in ad extensions or directory listings to pinpoint exact calls made from your site.

When running an online business, it is crucial that you are able to track and measure the success of your advertising campaigns. Utilizing caller tracking numbers and their information provided by your web hosting company, you can quickly and easily assess call statistics; such as number of clicks, call duration, call frequency and call source (i.e. dial-tone, direct email, etc.)